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Svensson El

Industry
Design concept · Tradespeople
Role
Design and development

Svensson El is a made-up electrical company in Gothenburg, but the challenge is very real: how do you get people to call you when they google “electrician Gothenburg” with a blown fuse in their hand? The concept is built to work for any tradesperson, from electricians to plumbers.

The Svensson El home page with the heading Your local electrician you can trust and a Book a meeting button

The challenge

Nobody looks for an electrician for fun. The fuse has blown, the EV charger needs installing or the bathroom is being torn out, and you want to know three things fast: do they do what I need, do they come out to where I live, and can I trust them? Far too many trade websites answer everything except that, hidden behind an image slider and a form with twelve required fields.

On desktop

The Svensson El service list with six services, including installation, EV chargers and emergency call-outs

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The solution

We built the whole site around those three questions. Book a meeting and the phone number are visible straight away, services are described in plain language and a dedicated section shows which municipalities the company covers, from Kungsbacka to Kungälv. Reviews and key figures build trust before the customer has time to hesitate, and an FAQ handles what people would otherwise call to ask about, like the ROT tax deduction. Straight talk, simply put.

What’s included

  • Phone number and booking visible straight away, on mobile and desktop
  • Services described so the customer understands, not just the electrician
  • Service area with ten municipalities for local SEO around Gothenburg
  • Reviews and key figures that build trust
  • FAQ covering everything from call-outs to the ROT deduction
  • Mobile first: that is where urgent electrical faults get googled

Services in this project

On mobile

The Svensson El home page on mobile

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Svensson El does not exist. We designed and built the concept during an internship at a web agency. Names, figures, reviews and contact details on the site are made-up examples.

See the Svensson El concept live

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