Privacy policy

VAK is a sole proprietorship run by Axner Hägglund in Gothenburg. Axner is the data controller for the data described here.

If you have questions about how we handle personal data, reach us at axner@vakstudio.se or 076-864 51 50.

• ◦When you use the contact form: your name, email address, company (if you fill it in), what you need help with and your message.
• ◦When you email or call: the details you give us, such as name, email address, phone number and what you write or tell us.
• ◦When you become a client: contact and billing details and what we need to carry out the project.
• ◦When you use the Advisor: nothing. Your answers only exist in your browser, aren’t sent to us and disappear when you close the tab.
• ◦When you visit the site: the hosting provider keeps technical logs, such as IP address, browser and pages visited, so the site works and stays secure.
• ◦When you visit the site: we use Vercel Web Analytics for aggregated visitor statistics, such as which pages are visited. The tool uses no cookies.

• ◦To reply to enquiries and prepare quotes. Legal basis: legitimate interest and steps before a possible contract.
• ◦To carry out projects and invoice. Legal basis: our contract with you.
• ◦For bookkeeping. Legal basis: legal obligation under the Swedish Bookkeeping Act.
• ◦To keep the site running and secure. Legal basis: legitimate interest.
• ◦To understand how the site is used and improve it. Legal basis: legitimate interest.

We never sell your data, and we don’t use it for marketing without your consent.

• ◦Enquiries that don’t lead to a project are deleted no later than 12 months after our last contact.
• ◦Client data is kept for as long as we work together, and afterwards for as long as needed to handle questions about the project.
• ◦Invoices and other accounting records are kept for seven years, as the Bookkeeping Act requires.
• ◦Technical logs are kept for a shorter period according to the hosting provider’s routines.

We only share data with suppliers that help us run the business, and only what’s needed:

• ◦Google, which provides our email and therefore receives messages from the contact form.
• ◦Vercel, where the site is hosted and which handles the technical logs and visitor statistics.
• ◦Bookkeeping and invoicing services.

Yes, it can be. Google and Vercel are American companies, so data may be processed outside the EU/EEA, for example in the USA. These transfers rely on the suppliers’ data protection agreements, such as the European Commission’s standard contractual clauses.

Suppliers may only process the data on our behalf. Data may also be disclosed to authorities if required by law.

This site uses no cookies and no advertising tools. The visitor statistics from Vercel Web Analytics work without cookies. That’s why you don’t see a cookie banner.

If that changes, we’ll update this page and ask for your consent before anything like that is used.

You have the right to:

• ◦know what data we hold about you and get a copy of it
• ◦have incorrect data corrected
• ◦have your data deleted, unless we’re required by law to keep it
• ◦restrict how we use your data
• ◦object to processing based on legitimate interest
• ◦receive the data you’ve given us in a portable format

Email axner@vakstudio.se and tell us what you’d like. We normally reply within a month, usually much sooner.

If you’re not happy with how we handle your data, you can complain to the Swedish Authority for Privacy Protection (IMY) at imy.se.

We update this policy when something changes, for example if we switch suppliers. The date at the top shows when it was last changed.