This is VAK
VAK is a web agency in the making. We build websites, look after them after launch and help businesses get found on Google, always based on what the business actually needs.
Our vision
More businesses should be able to grow through better digital decisions.
Why VAK exists
Many businesses buy websites, ads and other digital services without anyone first asking what is actually needed. That gets expensive, and it's rarely the business's fault.
That's why we don't start with the solution. We start with the problem.
Meet Axner
Axner Hägglund · Founder of VAK
Axner founded VAK and is the person you talk to, from the first call to the follow-up.
Axner grew up in Pixbo, just outside Gothenburg, where much of life revolved around sport and being part of a team. That shapes how we work today. You know your business and your customers best, we know digital, and the best work comes about when we play in the same direction.
That’s why we work closely together, with short decision paths and straight answers about what works and what doesn’t.
Axner on LinkedInWhat we believe in
Curiosity before assumptions
We ask questions and look at the evidence before drawing conclusions.
Customer value before upselling
We recommend what is best for the business, even when that means we sell less.
Results before activity
What matters is what happens in the business, not how much gets done.
Transparency before dependency
You should understand what we do and why, and be able to move on without us. Domain, code and accounts are in your name.
Where we stand today
VAK is in its build-up phase. Today the company is run by founder Axner Hägglund, who does the work personally. We don't have a large team, and we'd rather say so plainly than pretend otherwise.
Over time we want to build an agency that brings together strategy, SEO, data analysis, web, digital marketing and AI. That is our direction, not a description of what we deliver today. What we offer now is on our service pages.
Who we help
We mainly work with established businesses of around 5–20 employees, and with owners and CEOs who want a long-term partner rather than a supplier who only takes orders. We're based in Gothenburg and work with businesses all over Sweden.
Do you know what's stopping your business from growing?
It isn't always easy to know which digital efforts make the biggest difference. We help you start at the right end.
Contact VAKThe first meeting is always free, in person or online.