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The right efforts. For the right reasons.
Websites, website care and SEO, starting from what the business needs.

Stormkök

Industry
In-house concept project · Outdoors
Role
Strategy, design, development and SEO

Finding the right camping stove shouldn’t be complicated. Yet information, comparisons and guides are scattered all over the web, and it is hard to know what actually suits your own needs. With Stormkok.se we wanted to explore how a niche website can combine user-friendly design, relevant content and smart structure to make the choice easier.

The Stormkök home page with the heading Camping stoves 2026, compare models for hiking and the mountains and a Help me choose button

The challenge

Anyone googling camping stoves tends to find top lists full of affiliate links, forum threads that contradict each other and product pages that only talk specs. Beginners don’t know where to start, and experienced hikers want to compare weight, fuel and price quickly. A site that helps both has to be easy to find on Google, easy to find your way around, and honest enough to trust.

On desktop

The Best camping stoves 2026 page with tabs for Camping, Hiking and Winter and mountains next to a photo of tents below a mountain

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The solution

We built Stormkok.se as a guide platform with clear navigation, considered design and search-optimised content. The structure follows how people actually search: by type of stove, by fuel or by a specific question. Anyone who doesn’t know where to start gets four questions and one concrete answer, while those who already know can compare up to three stoves side by side. The look is inspired by nature and the outdoors, and everything is built for both mobile and desktop, from first sketch to finished site.

What’s included

  • Strategy and structure: content, audiences and user journeys planned from the start
  • Web design with a visual identity inspired by nature and the outdoors
  • Help me choose: four questions that lead to one concrete stove
  • Side-by-side comparison of weight, output, boil time, fuel and price
  • Keyword-targeted guides and category pages with a clear page structure
  • A modern, responsive site with the technical groundwork for organic visibility

Services in this project

On mobile

The Stormkök home page on mobile

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Stormkok.se is an in-house concept project by VAK, created to explore and demonstrate how we work, from idea to launch. The site is in Swedish.

See Stormkök live

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